1953
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3 August 1953
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The Unimog, delivered to customers with the Mercedes star on its radiator grille since May, is given the internal model series designation 401. A variant with a completely enclosed all-steel driver's cab is added to the model range, extending the appeal of the Unimog from its existing customer base – centred in agriculture and forestry – to include the industrial, commercial and municipal sectors. In November a longer-wheelbase version (402 series) is added.
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8 September 1953
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The Mercedes-Benz 180 (W 120) is presented to the press in Sindelfingen. It replaces the 170 Sb and is the first Mercedes-Benz passenger car to feature a self-supporting body in "Ponton" form. By breaking with the conventional frame construction, the 180 marks the beginning of a new era in passenger car manufacture at Daimler-Benz. On 10 September the first 297 vehicles start out on a rally to the sales and service outlets . Sharing the stage with the 180 are the modified 170 S-V and 170 S-D models, the last development stage of the W 136 series. Equipped with the more spacious body of the 170 S or 170 DS, they succeed the 170 Vb and 170 Db in the model range.
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9 December 1953
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Daimler-Benz chooses a fire brigades' convention as the occasion to present the TLF 15/36 TA tank water tender, the first Mercedes-Benz commercial vehicle to be fitted with a turbocharged diesel engine. The OM 312 A power unit develops 115 hp / 85 kW, 25 hp / 18 kW more than the naturally aspirated variant on which it is based.
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