2007

Event53

smart celebrates US premiere in Detroit

smart celebrates US premiere in Detroit

13 - 21 January 2007
Mercedes-Benz presents two concept cars to the publicat the North American International Auto Show (NAIAS) in Detroit, M...

Awards at Brussels Motor Show

Awards at Brussels Motor Show

13 - 21 January 2007
At the 85th Brussels Motor Show, DaimlerChrysler receives various awards, including the prize in the category "Future A...

World premiere for new C-Class

World premiere for new C-Class

18 January 2007
The new 204-series C-Class saloons celebrate their world premiere at Mercedes-Benz World in Stuttgart. Numerous innovat...

ADAC distinctions for Mercedes-Benz

ADAC distinctions for Mercedes-Benz

18 January 2007
In Munich, the ADAC awards two of its coveted "Yellow Angels" to Mercedes-Benz. In the "Brand" category the prize is fo...

Sales and service outlet opened in online world "Second Life"

Sales and service outlet opened in online world "Second Life"

20 February 2007
Mercedes-Benz opens a virtual sales and service outlet in the online world "Second Life" to exploit a further platform f...

Geneva: C-Class and smart BRABUS

Geneva: C-Class and smart BRABUS

8 - 18 March 2007
Mercedes-Benz celebrates a triple premiere at the Geneva Motor Show with the new 204 series C-Class. In addition to the...

New assembly line for diesel engines in Kölleda

19 March 2007
In the presence of Thuringia’s Minister of Economic Affairs Jürgen Reinholz, a new assembly line for diesel engines is...

Smoking ban in all buildings and factory bays

19 March 2007
The Board of Management and the Central Works Council of DaimlerChrysler AG adopt a general smoking ban, which is to tak...

Sprinter production starts for US market

27 March 2007
The DaimlerChrysler plant in Ladson outside Charleston in the state of South Carolina officially begins production of th...

New York: E-Class is "World Green Car"

New York: E-Class is "World Green Car"

6 - 15 April 2007
At the International Auto Show in New York (NYIAS), Mercedes-Benz receives the 2007 "World Green Car" award for the E 32...

One-two win for new Silver Arrow drivers

One-two win for new Silver Arrow drivers

8 April 2007
Reigning Formula One world champion Fernando Alonso and Formula One newcomer Lewis Hamilton, driving for McLaren-Merced...

New semitrailer tractor from Freightliner

New semitrailer tractor from Freightliner

3 May 2007
In Charlotte, North Carolina/USA, Freightliner presents the Cascadia, a newly developed semitrailer tractor for long-di...

Orion VII Next Generation regular-service bus presented

5 - 9 May 2007
DaimlerChrysler Commercial Buses North America presents the Orion VII Next Generation regular service bus at the Bus &...

Wörth development center: first section opened

Wörth development center: first section opened

11 May 2007
In the presence of district administrator Dr Fritz Brechtel and Wörth's mayor Harald Seiter, DaimlerChrysler Board of M...

Spinoff of the Chrysler Group

14 May 2007
The Board of Management of DaimlerChrysler AG presents the future concept for the Chrysler Group and the new orientation...

DTM: Häkkinen wins in Lausitz

DTM: Häkkinen wins in Lausitz

20 May 2007
Mika Hakkinen gains a first race victory for the new AMG-Mercedes C-Class racing touring car in the DTM race at the Lau...

SLR McLaren Roadster: topless super sports car

SLR McLaren Roadster: topless super sports car

25 - 27 May 2007
In Monaco Mercedes-Benz presents the SLR McLaren Roadster from the 199 series, the open-top variant of the high-performa...

J.D. Power: first places for vehicle quality

6 June 2007
In its Initial Quality Study the US market research company J.D. Power & Associates presents several awards to Mercedes...

Formula One: first win for Hamilton

Formula One: first win for Hamilton

10 June 2007
In his sixth Formula One race, the Canadian Grand Prix in Montreal, Lewis Hamilton pilots his McLaren-Mercedes MP4-22 t...

Mitsubishi Fuso Truck and Bus Corporation presents new models

15 June 2007
Mitsubishi Fuso Truck and Bus Corporation presents the new Mitsubishi Fuso Aero touring coach series with the high-deck...

New C-Class available as 4MATIC variant

New C-Class available as 4MATIC variant

2 July 2007
The 4MATIC variants of the six-cylinder models C 280, C 350 and C 320 CDI, with a more advanced all-wheel drive and sev...

Blind Spot Assist for top models

Blind Spot Assist for top models

2 July 2007
For the models of the S-Class (221 series) and CL-Class (C 216 series), Mercedes-Benz offers the newly developed Blind...

The smart gets a start/stop function

The smart gets a start/stop function

6 July 2007
smart presents the smart fortwo micro hybrid drive, a 52 kW / 71 hp variant which is even more economical and environme...

smart supports "Live Earth" concert

7 July 2007
The "Live Earth" concerts, a "Save Our Selves – SOS" initiative devised by Kevin Wall and Al Gore with the aim of raisin...

Online TV: Mercedes-Benz TV on the air

12 July 2007
With a live broadcast of Mercedes-Benz Fashion Week in Berlin, Mercedes-Benz launches its own internet television statio...

Fashion Week: Eva Padberg promotes Mercedes-Benz

Fashion Week: Eva Padberg promotes Mercedes-Benz

12 - 15 July 2007
Top German model Eva Padberg makes her first appearance as Mercedes-Benz brand ambassador at the first Fashion Week in...

Cerberus acquires majority of Chrysler Group

3 August 2007
DaimlerChrysler AG concludes the sale of its majority interest in the Chrysler Group and the associated North American f...

The smart is the most environment-friendly car

The smart is the most environment-friendly car

27 August 2007
In Cologne the smart brand receives the ÖkoGlobe awarded by the insurance company DEVK for the most environment-friendl...

Automatic start/stop function for the Sprinter

Automatic start/stop function for the Sprinter

30 August 2007
All models of the Mercedes-Benz Sprinter fitted with diesel engine and manual transmission are available with immediate...

New Conecto available as articulated version

New Conecto available as articulated version

31 August - 9 September 2007
At the Izmir Trade Fair in Turkey, EvoBus presents the Mercedes-Benz Conecto G, the articulated version of the low-floo...

South Africa: start of production of the C-Class

South Africa: start of production of the C-Class

6 September 2007
At a ceremony attended by Thabo Mbeki, President of the Republic of South Africa, Dr Hansgeorg Niefer, CEO of DaimlerCh...

Frankfurt: Mercedes-Benz shows the road to the future

Frankfurt: Mercedes-Benz shows the road to the future

13 - 23 September 2007
Mercedes-Benz presents a unique variety of fuel-efficient models with intelligently combined drive system technologies a...

Fuso presents second hybrid generation

Fuso presents second hybrid generation

27 September 2007
In the Aero Star Eco Hybrid, Mitsubishi Fuso presents the second generation of a series-produced regular service bus wit...

DaimlerChrysler AG becomes Daimler AG

DaimlerChrysler AG becomes Daimler AG

4 October 2007
At the Extraordinary Shareholders' Meeting of DaimlerChrysler AG, the shareholders approve the renaming of the company "...

Daycare center opened at parent plant Untertürkheim

Daycare center opened at parent plant Untertürkheim

5 October 2007
In the presence of Federal Minister for Family Affairs Dr Ursula von der Leyen and Daimler Board of Management Chairman...

Biofuel: cooperation with Volkswagen

11 October 2007
Daimler AG and Volkswagen AG take minority interests in Freiberg-based CHOREN Industries GmbH. The main purpose of the i...

Success in the DTM finale on Hockenheimring

Success in the DTM finale on Hockenheimring

14 October 2007
Jamie Green wins the DTM finale at the Hockenheimring in an AMG-Mercedes C-Class. This gives him fourth place in the dr...

Daimler blog goes online

16 October 2007
Launch of the Daimler Blog, the first corporate blog of a DAX company in the German language. This gives employees of D...

Setra TopClass 400 presented in thoroughly revised form

Setra TopClass 400 presented in thoroughly revised form

19 - 24 October 2007
At the Busworld bus and coach show in Kortrijk, Belgium, EvoBus presents the Setra TopClass 400 touring coach series in...

Formula One: Hamilton runner-up

Formula One: Hamilton runner-up

21 October 2007
At the last event of the season, the Brazilian Grand Prix in Interlagos, in a race that can hardly be surpassed for exc...