Strategic decision: product range extension

  • Date
    26 January 1993
  • Description
    Helmut Werner, Deputy Chairman of the Board of Management of Mercedes-Benz AG, states at a press conference in Stuttgart that Mercedes-Benz will undertake a far-reaching realignment of its strategic product policy in the next few years. The plan is to evolve from a traditional luxury car manufacturer to an exclusive full-line supplier with high-quality vehicles in all market segments.
Helmut Werner, Deputy Chairman of the Board of Management of Mercedes-Benz AG
A93F1100
Helmut Werner
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