Dr. Dieter Zetsche - Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin
Dr. Dieter Zetsche explains to shareholders the guiding principle of the renaming process. This enables a clear distinction between the corporate brand Daimler and the different product brands of the Group, he says. Wherever the focus is on the Group as a whole, the company aims at consistently presenting itself as Daimler, for instance, when dealing with political decision-makers, the general public, business media, financial markets and its employees, he adds. Also, according to Mr. Zetsche, the company is called Daimler whenever there are different joint brands and thus represents the umbrella for all its product brands. “The strength of our brands is one of our greatest assets. Therefore, one of our central tasks is to maintain and further develop them”, emphasizes Dr. Dieter Zetsche, underlining the importance of the brands. Mercedes-Benz, for instance, stands for the longest-standing automotive brand and the world’s most valuable premium car brand, he states.
- Archive number: 07C2253_002
- Caption: Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin
Dr. Dieter Zetsche explains to shareholders the guiding principle of the renaming process. This enables a clear distinction between the corporate brand Daimler and the different product brands of the Group, he says. Wherever the focus is on the Group as a whole, the company aims at consistently presenting itself as Daimler, for instance, when dealing with political decision-makers, the general public, business media, financial markets and its employees, he adds. Also, according to Mr. Zetsche, the company is called Daimler whenever there are different joint brands and thus represents the umbrella for all its product brands. “The strength of our brands is one of our greatest assets. Therefore, one of our central tasks is to maintain and further develop them”, emphasizes Dr. Dieter Zetsche, underlining the importance of the brands. Mercedes-Benz, for instance, stands for the longest-standing automotive brand and the world’s most valuable premium car brand, he states. - Topics:
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