Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin - Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin
The guiding principle of the name change process is a clear distinction between the corporate brand Daimler and the Group's various product brands. The corporate brand Daimler serves to identify the Group in its dealings with political decision-makers, the general public, financial markets, business media and its employees. It also is an umbrella for all of its product brands. On the other hand, the product brands Mercedes-Benz, Maybach, smart, Freightliner, Sterling, Western Star, Setra, Thomas Built Buses, Orion, and Mitsubishi Fuso serve as “business card” to customers.
- Archive number: 07C2253_001
- Caption: Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin
The guiding principle of the name change process is a clear distinction between the corporate brand Daimler and the Group's various product brands. The corporate brand Daimler serves to identify the Group in its dealings with political decision-makers, the general public, financial markets, business media and its employees. It also is an umbrella for all of its product brands. On the other hand, the product brands Mercedes-Benz, Maybach, smart, Freightliner, Sterling, Western Star, Setra, Thomas Built Buses, Orion, and Mitsubishi Fuso serve as “business card” to customers. - Topics:
- Event
