Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin - Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin
According to Dr. Dieter Zetsche, the brands are more clearly positioned and additionally strengthened, thanks to a clear distinction of corporate brand and product brands. Especially for premium car brands, this is a key factor in competition, he says. “The strength of our brands is one of our greatest assets. Therefore, one of our central tasks is to maintain and further develop them”, emphasizes Dr. Dieter Zetsche, underlining the importance of the brands. Mercedes-Benz, for instance, stands for the longest-standing automotive brand and the world’s most valuable premium car brand, he states.
- Archive number: 07C2253_004
- Caption: Extraordinary Shareholders` Meeting, DaimlerChrysler AG, Berlin
According to Dr. Dieter Zetsche, the brands are more clearly positioned and additionally strengthened, thanks to a clear distinction of corporate brand and product brands. Especially for premium car brands, this is a key factor in competition, he says. “The strength of our brands is one of our greatest assets. Therefore, one of our central tasks is to maintain and further develop them”, emphasizes Dr. Dieter Zetsche, underlining the importance of the brands. Mercedes-Benz, for instance, stands for the longest-standing automotive brand and the world’s most valuable premium car brand, he states. - Topics:
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