Mercedes becomes brand name

  • Date
    2 April 1900
  • Description
    Emil Jellinek and DMG reach an agreement in Nice on the sale of Daimler automobiles and engines, setting out retail prices and sales terms. The two parties also reach a decision that "a new engine should be developed which bears the Daimler-Mercedes name”. This marks the first use of Jellinek’s pseudonym "Mercédès”, the name of his daughter from his first marriage, as a brand name. Later that month, Jellinek orders 36 vehicles at a total price of 550,000 Marks from DMG in Cannstatt.
Mercedes Jellinek at the age of 11
Mercedes Jellinek
Emil Jellinek. picture taken by Baron Henri Rothschild.
Emil Jellinek