Reorganisation of the German motor vehicle model programme

Colonel Adolf von Schell, Executive for Motorised Transport, presents a plan to reorganise the German motor vehicle model programme. The aim is to reduce the number of models sharply and distribute them among individual manufacturers. The Schell Programme, adopted by decree on 2 March, reduces the number of car models from 52 to 30 and the number of truck models from 133 to 21. It is to take effect on 1 January 1940.