The star becomes a trademark

  • Date
    24 June 1909
  • Description

    DMG applies to protect designs for a three-pointed star and, four days later, for a four-pointed star. Both variants are registered as trademarks on 9 February 1911. Whereas the four-pointed star is not introduced until 1989 by Deutsche Aerospace AG (DASA), the three-pointed star is used immediately and soon becomes one of the world's most recognised trademarks.

After the merger of Daimler-Motoren-Gesellschaft and Benz & Cie. a trademark that emphasizes the togetherness of the two companies was created in 1926.
Mercedes-Benz four-pointed star of 1909. (Simultaneous with 1st three-pointed star).